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edding L.A.Q.U.E.® Press

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04/21/2015Kathrin Trowitz

New: edding L.A.Q.U.E.® The first nail varnish with the power of edding

Ahrensburg, April 2015 – Women can choose between lots of different nail varnishes – but until now, none of them have had the power of edding. Now the cult brand is launching edding L.A.Q.U.E.®: a nail varnish that combines superior cosmetic properties with the legendary performance of edding. Thanks to innovative edding Permanent Resist® technology, the varnish provides nails with colour that is ultra-resistant to scratches and chipping. edding L.A.Q.U.E.® will be available in 58 shades at selected Müller stores and www.mueller.de from the end of April.

Setting new benchmarks in durability
"What do women want from their nail varnish? They want varnish that is easy to apply, dries quickly and – above all – keeps looking great for a long time", according to Cornelia Steinborn, Business Development Manager at edding. "Durability has been edding’s speciality for over 50 years. That’s why we were able to master this challenge and develop a nail varnish that is highly durable and resistant."
edding L.A.Q.U.E.® owes these qualities to its special Permanent Resist® technology, which protects the nail varnish from accidental scratches and premature chipping. This innovative polymer technology and the extremely high concentration of special edding L.A.Q.U.E.® resin are responsible for the increased durability and flexibility of the nail varnish.
The innovative high-gloss formula and special colour pigments also ensure that nails remain extremely glossy days after applying the varnish.

Simple to apply, quick-drying
In addition to offering outstanding durability, edding products have always been practical and simple to use. This applies to edding L.A.Q.U.E.® too: removing the strikingly designed cap reveals an extra thick, ergonomic reservoir brush that makes it quick and straightforward to apply the varnish with a single brushstroke. The highly pigmented formula offers maximum density and coverage, meaning a second coat of varnish is unnecessary. edding L.A.Q.U.E.® also dries extremely quickly, providing a perfect and highly resistant coat of varnish in no time at all.

A wide range of colours and a nail-friendly formula
edding L.A.Q.U.E.® is available in 58 expressive shades – ranging from discreet nude and corals/oranges to thrilling red and pink hues and trendy green, blue and dark nuances. All edding L.A.Q.U.E.® products are free from harmful ingredients such as toluene, formaldehyde, phthalate and plasticising camphor. The Speed Dry Protection (Top Coat) guarantees additional protection and allows you to enjoy your nail varnish for longer.

edding L.A.Q.U.E.® will be available in selected branches of the chemist’s chain Müller and at www.mueller.de from the end of April.

Recommended retail price:
8 ml coloured varnish €7.99
8 ml Top Coat €8.99

www.mueller.de/Parfümerie/Marken/edding L.A.Q.U.E.

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