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edding L.A.Q.U.E.® Press

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02/11/2016Svenja Hahn

Even more P.O.W.E.R. by edding L.A.Q.U.E.® - New and limited: the Gel-Look P.O.W.E.R. editions

Ahrensburg, March 2016 – This year’s spring comes with extra P.O.W.E.R.: edding L.A.Q.U.E.® releases three new P.O.W.E.R. editions! Thanks to the innovative Xtra-Last-Formula the springlike Limited Editions „P.O.W.E.R. of JOY“, „P.O.W.E.R. of SPRING“ and „P.O.W.E.R. of LOVE“ will last up to 10 days without chipping. Get the professional Gel-Look manicure at home without using an UV-/LED-light. Each P.O.W.E.R. set contains a Xtra Last nail polish and the Xtra Last Gel-Look Top Coat. As of April all Sets are available in selected perfumeries and online shops.

This year’s Spring starts with extra P.O.W.E.R.

As of now time consuming Gel-Nails are past: the new edding L.A.Q.U.E.® P.O.W.E.R. sets with gel-finish provide the look and the durability of a professional gel-manicure for the easy use at home. If we say P.O.W.E.R. we mean P.O.W.E.R.: thanks to the innovative Xtra Last-Formula the nail polish will last up to 10 days without chipping! “The unique polymer technology of the Xtra Last lacquers provides an increasing adhesion and durability on the nail. In combination with the new Xtra Last Gel-Look Top Coat the lacquer manicure will be more resistant. The high gloss level is accrued by highly concentrated filmogen only known by a professional gel-manicure”, Cornelia Steinborn, Business-Development-Manager at edding.

edding L.A.Q.U.E. will get you in the spring mood
edding L.A.Q.U.E has the right answer for your nails depending on mood and occasion:

P.O.W.E.R. of JOY
Full enjoyment of life radiates the color “funky flamingo” of the “P.O.W.E.R of Joy” set. The bright shade engenders a good mood and attracts attention – when shopping with your best friend or even after the first night spent partying in spring.

P.O.W.E.R. of SPRING
Spring awakening. The noble nude color “blooming blossom” is your perfect match in spring. Whether for the first date or a picnic with friends. His discreet appearance impresses without being garish. After all, perfectly suitable for all skin nuances.

P.O.W.E.R. of LOVE
The bride that dares! The extraordinary pastel shade “marry me mint” of the “P.O.W.E.R of LOVE” set is an eye-catcher for each wedding and a highlight to the wedding dress. Including the honeymoon..

With 2 easy steps to Gel-Look nails – that’s how you do it:
The 2-steps-technology provides a Gel-Look professional gel-manicure:

Step 1: the Xtra Last nail polish needs to be applied in two layers onto cleaned and degreased nails. To get the best result the first layer should be given 5 minutes and the second layer 10 minutes to dry.

Step 2: Apply one layer of the Xtra Last Gel-Look Top Coat on the dried coloured polish. Let it dry – done! There is no UV-/LED lamp necessary to harden the lacquer.

7-free:
The lacquers of the new P.O.W.E.R. sets are free from the harmful ingredients Triphenylphosphat, Formaldehyd und Formaldehyd-resin, Toluen, Hydroxytoluol, Dibutylphthalat and the softener Campher.

The limited edding L.A.Q.U.E. P.O.W.E.R. sets are available in selected perfumeries and selective department stores like Karstadt and Müller as well as at douglas.de, galeria-kaufhof.de and mueller.de as of April.

Our recommended retail price (RRP) for one set with 2 x 8 ml is 18,99€ .

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