edding L.A.Q.U.E. is honoured! The nail polish brand has won the German Design Award 2016
Ahrensburg, January 2016 – edding L.A.Q.U.E wins the German Design Award 2016 in the“Excellent Communications Design – Packaging” category. The brand edding, which is known for its permanent markers, relied on its well-known design while entering the beautymarket – a constant that convinced the jury.
The international premium prize German Design Award is awarded by the German Design Council. Its aim is to discover, present and honour unique product and communication design trends.
Therefore, submissions of product and communication designs that are a pioneering contribution to the German and international design landscape are honoured annually. edding L.A.Q.U.E. has been honoured in the category “Excellent Communications Design – Packaging” for its recognisable design.
The jury justified its decision as follows: “The typical winged cap makes the slim nail polish bottle unmistakably an edding product. As simple as it is genius” On the 12th of February 2016 the award ceremony takes place in Frankfurt. “We are really happy about this award. With the Permanent-Resist-Technology®, edding L.A.Q.U.E. sets new standards and convinces also with a great design.“, as Cornelia Steinborn, Business Development Manager at edding said.
The characteristic design represents that this nail polish entails the trusted edding quality. edding L.A.Q.U.E. fulfills all expectations that the brand itself and a nail polish are challenged with: intensive colours, high opacity and long durability. Ultimately, there is one thing that can be relied on: edding lasts. Very long.